How to navigate Semalt's new design and use it to rank high on Google
It takes 50 milliseconds for users to develop an opinion of your website. Users seek a simplistic interface to use on their sites. While this is good advice for one aspect of your website, Semalt has applied this to their new website.
Semalt's new web page seeks to combine a sleek, modern design with an easy-to-read interface. With this design, Semalt has made it easier to understand how they can get you to the Google top.
A Quick Review of SEO Terminology
Before we get too far into the meat of the topic, it is essential to have a general understanding of some of the necessary jargon. Our blog has a comprehensive guide on SEO if you wish to dig deeper into the basics. For this story, we will go over some basic definitions.
- SEO stands for Search Engine Optimization. It is the process of making your website easier to search on the internet.
- AutoSEO is a product released by Semalt that is for those wanting to get into SEO without investing a lot of money.
- FullSEO is the advanced version of AutoSEO that emphasizes working with an SEO Specialist and a manager.
- SSL is a security feature that makes customer data stored on your website more secure.
- Keywords are specific words or phrases that people may search when finding your website.
- The ranking is what position your page, or keyword, appears on a search engine.
- Traffic is the number of people visiting your site.
Understanding the new Semalt website
AutoSEO, FullSEO, and SSL are still the products that Semalt uses to push your site. As stated in our previous blog post on the topic, these are all accredited products that have a proven track record of success. If you wish to get more information on the product line-up, please view the old post.
For this blog, we will be focusing on exploring the new features and design elements of the new website. Semalt has implemented some impressive features worth going over.
Understanding the new Semalt dashboard
The new dashboard still has many of the powerful filters from the old one. The significant difference comes from a change in the interface that emphasizes the needs of the user.
As you scroll down, you will notice how many of your keywords rank in the top 1, 10, 30, and 100. This dashboard gives you an idea of what your best performing keywords are. You can use this information to emphasize specific, searchable keywords.
You may find that a set of keywords is more helpful in bringing convertible sales to your website. Semalt's SEO dashboard can help you identify which keywords bring more traffic. Combined with data on the number of transactions on your website, you may find that you are attracting the wrong type of traffic.
Understanding the Search Engine Results Page (SERP)
A Search Engine Results Page gives you detailed information on how your web page ranks in a search. It gives you detailed information on what keywords are ranking and how they lead to your page. It also provides information not found with many other SEO websites: information on competitors.
You can even decide to sort this comparison by your preferred search engine. Google is the number one search engine in the world, but if you find a potential audience through utilizing Yahoo or Bing, you may find specific keywords to rank better over there. You may want to create a campaign that seeks to beat your competitors across all three engines.
When considering SEO, Semalt understands that data is everything. Many companies will assist you in creating Google AdWords projects, but this is just a short-term solution. Ads will not improve the searchability of your site over time, but give you a temporary boost that ends with the money. Websites built with SEO in mind naturally hit the top of these pages and will continue to rank high with regular maintenance.
What is a Page Uniqueness Check?
SEO is something that often requires you to be creatively unique while also the same as your competitors who rank for keywords.
Semalt's professional SEO writers recognize this issue by providing you with unique keywords that will rank while also providing writers who can write exclusive content. SEO is a delicate balance, but Semalt already has cases that speak to its success.
For example, let's say you were a freelance content writer who was just getting into the business, but you need a little help to get your page to rank. Below is a small excerpt from your page that was scanned by the page's uniqueness check area of the new Semalt website.
You will notice that there are highlights over most of the page. After running it through the content checker, it has recognized that these sections are on other locations on the web. As a result, this page's uniqueness is at a 13 percent uniqueness score.
A search engine is more likely to rank content if it is considered to be authoritative or a trusted source. One way a search engine determines this is through the uniqueness of the material. While SEO is determined to look for relevant keywords, which many sites may share, a website that is unable to stand out amongst the crowd will continue to rank poorly.
Semalt is a company that is aware of this. By combining this with our SERP, we can effectively determine whether or not a strategy change is necessary. You may be qualified enough to rank in the top 100 with limited consideration for this. Still, the top ten will require your business to differentiate through targeting specific keywords alongside unique content.
Tracking for Google Webmasters with Semalt
As one of the largest companies in the world, you may already be aware that Google has many tools for monitoring performance. Semalt seeks to supplement that performance by utilizing its team of SEO experts and managers to boost this. Still, for those already under the webmaster's program, Semalt has a solution for you as well.
By downloading an HTML file from their website and uploading it to your website, Semalt can track more detailed data. You can also choose to paste the HTML into your site as well. If you have any confusion regarding this process, feel free to reach out to their customer support email. If you prefer another channel, their contact information is at the bottom of each page.
Also, uploading the data directly to Semalt reduces the number of locations where you keep track of your data. Before this, you may have had one dashboard for your website, one panel for keyword analytics, and another for sitemap data. With Semalt, all of that is on one site.
Page Speed Analyzer and how it can impact your SEO
When it comes to SEO, you probably do not think about the speed of your page having any significant impact. However, the loading rate of your page does have a considerable impact on SEO.
The key is in the word "optimization," a well-optimized site is one that lacks broken links, loops, and loads quickly. When Semalt's team of SEO specialists has access to the website, their analysis will reveal these broken points and ensure that only the relevant information loads for the customer.
Given that earlier stat on people having a 50-millisecond attention span, it is vital to have a quick page that is easy to read. Below is the dashboard that you will use to track your speed.
As you can see, the page example that we are using is excellent. It has a couple of minor errors that you can track, but those may be the turning point for some potential sales. However, this dashboard is specific to the desktop version. If we look at the mobile version of this web page, it will reveal something different.
With 81 per cent of Americans using smartphones, you must recognize the need for mobile optimization. The example above tells that this website is average among its competitors. However, Semalt does work that takes you above average.
How can Semalt's new dashboard help me get to the Google top?
The amount of data that you consume every day is overwhelming. As a result, it can be impossible to keep up with the daily grind. When you combine your regular activities as an owner with managing a website, the two will detract from one another.
Semalt's process is a way of simplifying the site management process in such a way where you can direct your attention back to where it needs to be: your business. With Semalt's dedicated group of experts happy to guide you through SEO, you will find yourself among the top of Google.
The dashboard is Semalt's result of a process of recognizing what the consumer wants. With a simple system, we want to be sure that you aren't only getting regular updates on the management of your SEO campaigns, but you understand and recognize the growth that these campaigns bring to your business.
If you're a business owner and wish to engage traffic, Semalt is ready to get you to a place where you can draw traffic, engage the customer, and increase sales.